Over 3 million Turks are living in Germany. A strong community with its own culture also needs its very own mobile phone provider: AY YILDIZ. A provider which is exactly like the target audience itself: German and Turkish.


We used this unique selling point and created the first ever campaign which communicated exactly the way German-Turks talk: completely mixed!


Only this way neither the Germans in Germany, nor the Turkish people in Turkey were able to understand our campaign. A risk which caused a lot of bad and tons of good PR.


Combined with emotional insights we created a proud manifesto, touching the hearts of this special community until today. "Sadece für dich" = Only for you.